Market & find partners

How to promote a property to potential buyers

Create a consistent property presentation and share it with an appropriate audience.

The outcome

Publish a reviewed property presentation and supporting content that point buyers to the same information.

Before you start

  • Confirm you have the right to market the property and use its images.
  • Prepare accurate property details, an approved message, and a contact method.

The workflow

Work through it

6 steps
  1. 01

    Verify the information you will publish

    Review the address, property characteristics, availability, price, and photos. Keep estimated values and projections clearly distinguished from actual terms and verified facts.

  2. 02

    Open Promote on the property

    Choose the website option and select an available template that suits the presentation. Start from the correct property so the initial details are relevant.

  3. 03

    Edit the property website

    Review the text, images, contact details, and available presentation settings. Use the edit option for an existing site rather than assuming a correction requires creating a separate website.

  4. 04

    Preview and publish deliberately

    Inspect the page on desktop and mobile. Follow the website workflow’s publish action and use the published link it provides; a preview or saved draft is not necessarily public.

  5. 05

    Prepare supporting social content

    Use the property’s social promotion action or Marketing Studio to prepare a post. Check the headline, description, chosen image, and website link before approving publication.

    Open Marketing Studio
  6. 06

    Share and handle interest

    Share the reviewed website or post through an appropriate channel. Record interested buyers as contacts or leads and respond with the same current information rather than an outdated draft.

Worked example

One consistent property story

A property website and a short social post use the same verified facts and approved photos. The post sends interested buyers to the website, where the contact information and current presentation are easy to find.