ParcelDNA field guide

Make your next
move make sense.

Clear, practical guidance for the work behind a property deal — from the first promising lead to a confident next step.

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Prefer to see a process in action? Video walkthroughs will live here alongside the written library.

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Find & evaluate deals

How to find a deal

Watch the ParcelDNA video tutorial alongside the practical guide to finding your next investment property.

Read the related guide
ParcelDNA tutorial

A sensible place to begin

Follow the work, step by step.

Four connected parts of a deal. Start wherever the work is today.

01

Find & evaluate deals

Find opportunities and check the numbers before making a move.

02

Reach out & follow up

Contact the right person and keep the conversation moving.

03

Move a deal forward

Turn conversations into offers, projects, and organized next steps.

04

Market & find partners

Present a property clearly to buyers, partners, and investors.

The written library

Good decisions begin
with good questions.

Straightforward walkthroughs with useful context, actionable steps, and the details worth checking twice.

Search all 19 practical guides

All practical guides

19 guides
Find & evaluate deals01How to find your next investment propertyGo from an area you know to a shortlist of properties worth investigating.4 min readFind & evaluate deals02How to decide whether a property is a good dealCheck the evidence, costs, and likely outcome before committing time or money.5 min readFind & evaluate deals03How to calculate your maximum offerWork backward from a defensible exit value to a purchase price that fits your goals.4 min readFind & evaluate deals04How to compare flipping versus renting a propertyEvaluate a short-term sale and a longer-term hold using consistent assumptions.4 min readFind & evaluate deals05How to build a targeted list of potential dealsKeep a useful working list rather than collecting properties without a next action.3 min readReach out & follow up06How to find a property owner’s contact informationUse skip tracing to find possible contacts, then decide which number is appropriate to use.3 min readReach out & follow up07How to call owners from your property listBuild a calling queue, choose the right number, and keep track of each conversation.4 min readReach out & follow up08How to reach out to an owner by SMS or emailSend a relevant first message and keep the conversation connected to the property.4 min readReach out & follow up09How to use AI calling for initial outreachPrepare a bounded calling task, review its setup, and turn results into human follow-up.4 min readReach out & follow up10How to run an outreach campaign for multiple propertiesPrepare a focused audience, review the message, and monitor a deliberate launch.4 min readReach out & follow up11How to follow up with an interested ownerTurn a reply into a clear next step without losing the history of the conversation.3 min readMove a deal forward12How to negotiate an offer with a sellerUse verified numbers and clear terms to keep a price discussion productive.4 min readMove a deal forward13How to manage a deal from first contact to closingKeep the opportunity, conversations, documents, and next actions connected.4 min readMove a deal forward14How to estimate renovations and get contractor bidsTurn a rough repair idea into a scope that contractors can respond to.4 min readMove a deal forward15How to prepare a purchase contractMove agreed business terms into a document that can be carefully reviewed.4 min readMarket & find partners16How to promote a property to potential buyersCreate a consistent property presentation and share it with an appropriate audience.4 min readMarket & find partners17How to create a property marketing videoTurn a reviewed property message into an avatar-led video you can check and share.4 min readMarket & find partners18How to present a deal to investors and raise capitalOrganize a supportable opportunity and give interested investors the right information.5 min readMove a deal forward19How to manage your daily leads and follow-upsStart the day with priorities and finish with every active conversation accounted for.3 min read

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