Reach out & follow up

How to run an outreach campaign for multiple properties

Prepare a focused audience, review the message, and monitor a deliberate launch.

The outcome

Launch a clearly defined campaign and identify results that need follow-up.

Before you start

  • Build and review the target audience.
  • Confirm channel permissions, sender setup, allowance, and expected charges.

The workflow

Work through it

6 steps
  1. 01

    Give the campaign one objective

    Choose a specific result, such as identifying owners open to a conversation. Keep unrelated markets or offers in separate campaigns so the message and results remain understandable.

  2. 02

    Create the campaign and review its targets

    Open Campaigns, start a new campaign, and work through the audience controls. Inspect the final target selection rather than assuming that a saved list and an eligible contact audience are identical.

    Create a campaign
  3. 03

    Select the available channel and sender

    Choose the supported campaign method and complete its required setup. Review the sender identity and exclude recipients who are not appropriate for that channel.

  4. 04

    Prepare and review the message

    Use a clear introduction and one next step. Check property-specific substitutions and avoid claims you cannot substantiate. If using AI calling, review the agent’s instructions as well as the target numbers.

  5. 05

    Confirm preparation before launching

    Review the audience count, required enrichment, current costs, and launch status. Wait for preparation to finish; a campaign that is still preparing its target snapshot is not ready to run.

  6. 06

    Monitor outcomes and follow up

    Open the campaign’s results, check failures and available delivery or call evidence, and respond to interested people. Distinguish an attempted contact from a reply or a qualified opportunity.

    Review campaigns

Worked example

One audience, one purpose

Use a reviewed set of properties in one market for an owner-interest campaign. Keep a separate campaign for investor updates instead of mixing sellers and investors into the same message.